You should spend about 40 minutes on this task.
Many famous sports players advertise products. What are the advantages and disadvantages of this development?Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Many celebrity sports stars are seen acting in commercials of multi-national companies in order to promote their products and services. As a coin has both sides, this trend too has its own advantages and disadvantages.
Turning to the advantages to the company which advertise, the first is the increased sales. As these celebrities are role models for many, naturally their admirers are more likely to purchase the products they advertise. When there is a boost in the market, the economy of the country will also grow, and this should be seen as its second merit. To be precise, when there are more financial transactions, more opportunities are open for the commercial sector, which would eventually raise a country’s GDP. The sports persons too are set to benefit from this as they can sign contracts with multi-billion entrepreneurs, and many people see this as a reward for their hard work.
The worst problem which is most likely to emerge from this is the unwise spending. For example, many such products advertised are frivolous and these sorts of purchases will leak the savings of an ordinary man. The second issue is the deception of the advertising companies. Many potential customers today feel that they are deceived by these companies by means of false assurances through their adverts (cosmetics and hair growing oil). This indirectly affects the sales of many other products, which are of good standards, as many customers feel that the adverts of these items are not genuine. Finally, the sports persons who advertise these products lose their integrity and their social dignity declines.
To conclude, there is no doubt that advertisement is a key factor in marketing, and when a company has a sports person as its brand ambassador, it seems to be highly advantageous. However, one should understand it is not free from disadvantages.