You should spend about 40 minutes on this task.
Some people say that advertisement is extremely successful in persuading us. Others think that it is so common that we no longer pay attention to it. Discuss both views and give opinion.
Give reasons for your answer and include any relevant examples from your own knowledge and experience.
Write at least 250 words.
The power of advertisements in finding potential customers is widely appreciated by some people. Others however feel adverts have almost lost its significance, as many ignore those. Both views have their own gravity, and hence a thorough discussion is needed before framing a logical conclusion.
On the one hand, those who have the former view feel that modern advertising techniques are systematic and scientific. To be clear, today, advertisement agencies do not just simply advertise a product. They do extensive study or researches in the marketing field, and most often they can isolate their customers in specific geographical areas. This is done well-ahead of the product’s launch in the market, and naturally these techniques hardly fail. On top of it, the use of newer technology like graphics, and the celebrity focus add colours to these adverts.
On the other hand, the latter group feels that these days adverts have become more or less ‘odd’, as very few advertising companies use unique techniques. To explain it further, the so called ‘targets’ of these companies feel that there is nothing ‘special’, when many products are advertised in a similar manner. This creates a form of psychological negligence in the minds of these people, which results in poor customer-pulling. Another reason for this inattention is the soaring number of advertisements.
After analyzing both these views in detail, even though the advertising companies adopt newer strategies, which are scientific and modern, I feel it would not be successful unless their way is the unique.