You should spend around 40 minutes on this task.
These days, it is common to see that there is an increasing demand for branded products. Do you think this is a positive trend? Why?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Modern marketing strategies keep on changing, resulting in an increasing demand of branded products. It appears to me as an acceptable trend, yet I feel it has some negative sides.
One of the cardinal reasons why I feel the trend is positive is that the provision of exclusive offers which these products offer to their customers. These countless specifications available the customers with enough options, with which they can make the product be called ‘a genuine and a much wanted ‘ one – For example, companies like ‘LG’ or ‘Samsung’ compete among themselves in showering their customers with so called’ unique features’. Thus they make the feeling of consumerism prominent among the public.
Another major reason for my acceptance is that the power of these products to improve the standards of living of their customers .Most of these products are popular for its quality and durability ,which make the life of their customers better, convenient and comfortable. Most branded companies market their product with either ‘a warranty or a guarantee’, which the customers see as a token of assurance. Thus, when they become the customers of these products, they naturally feel they have got a superior quality of life.
However, not all customers are likely to express their satisfaction to its fullest level when they purchase branded products. This is because these products are hardly economical and they further burden their customers financially at the time of a repair or maintenance, if any. Yet I feel the positive aspects of these can overshadow their negatives.
To conclude, even though branded products have some drawbacks, I firmly believe that this is a positive trend, as their qualities and features are exceptional and help to enhance the standard of living of the society as a whole.
Word count : 292