You should spend about 40 minutes on this task.

Advertising encourages customers to buy in quantity not in quality. To what extent do you agree or disagree?

Give reasons for your answer and include relevant examples from your own knowledge and experience. Write at least 250 words.

It is said that advertising persuades people to shop more in quantity rather than concentrating in quality. However, I do feel it can encourage customers in both the ways.

 On the one hand, certain adverts focus on seeking the attention of potential customers who can get attracted to the shops when liberal offers and discounts are announced. This occurs when the sales are dull or when manufacturers distribute off their surplus products before launching new models. Advertisement companies help both the retailers and the manufacturers in such situations by announcing luring offers. Many customers would be happy in this situation, since they can buy more at a lower price. Groceries, dress materials and other household items are sold in bulk by this manner.

 On the other hand, advertisements promote branded and quality products too. To be precise, established advertisement agencies get tenders from multi-national companies like Rolex, Nestle and Coco Cola to promote their products. The task is too challenging, however not many agencies would let down the reputation of these giant companies. Instead, they are very keen in inculcating the quality and legacy of such companies’ products. For certain customers who purchase such products would feel they have a higher social status when the adverts of such products are seen often on media.

 To conclude, one cannot completely agree that advertisements encourage customers to purchase in quantity, ignoring quality of a product and this might be because of individual preferences