You should spend about 40 minutes on this task.
Countries are becoming more and more similar because people are able to buy the same products anywhere in the world. Do you think this is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own experience or knowledge.
Write at least 250 words.
The recent decades have witnessed tremendous changes in the field of trade and commerce as globalisation has brought most parts of the world come under one umbrella. I believe this would definitely help the people across the world to have a very similar standard of living.
The first benefit which is to be highlighted is the endless opportunity of the customer to buy good quality products. In the past, customers had to satisfy with what was sold locally, and had to pay a very high price to purchase an imported product, which was often the rarest one in the market. With the advent of globalisation by the end of the twentieth century, the situation started changing. Multi-national companies started exploring newer markets and this enhanced the availability of quality products to more customers. As the modern market is much more competitive, similar quality products started pouring in, and this gave the customers further more opportunities to choose from.
The second positive aspect of globalisation to the customers is the sale of improved quality products. As the marketing sector faces a cut-throat competition now, each producer hardly compromises the quality of the product he produces. Instead, he constantly tries to overcome the problems he had with his product’s sale and tries to make his customer happier than his competitor.
Even though there are criticisms against the consequences globalisation like closure of local businesses and unavailability of local products, I feel, from the point of the customer, it is mostly beneficial.
To conclude, despite minor criticisms, I feel with globalisation, a customer becomes a real king as he has enormous options to choose from the quality producers.
WORD COUNT: 275