You should spend about 40 minutes on this task.
In some countries, there has been an increase in the number of advertisements which try to persuade children to buy snacks, toys, and other goods. Parents often claim that these ads are unfair.
Do you agree or disagree?
REPORTED ON 16 FEBRUARY, 2022: WRITING TASK 2, CBT
It is common to see that the number of adverts which promotes the sales of goods which are specifically targeted on children is increasing. I personally feel there is nothing wrong when parents think it is unjustifiable. However, such the existence of such advertisements cannot be questioned.
The first reason why I align to the parent’s view is that such advertisements can cultivate the seeds of misinformation among children. To be precise, the advertising companies have a hidden strategy to attract the viewers, and when it comes to the adverts which target children, the story would be twisted more. When children see such exaggerated advertisements on their favourite products such as toys and health supplements, they feel these are real, and persuade their parents to buy such frivolous things.
Another reason why I am against an increase in such advertisements is because many of these products have some detrimental effects on the growth and development of children. For example, potato crisps with the flavour which the child loves would make the child addict to that, and when this happens, excess salt and fat enters the child’s body. This can result in slowing down his intellectual growth as well as increases the risk of childhood obesity. Similarly, many toys, which are marketed does not appear suitable for the child’s emotional development.
I admit that not all advertisements for children create these issues. Both children and parents need to know about the launch of innovative products, which are specifically designed to enhance the normal growth and development of children. Therefore, a rational promotion of adverts is advised, such as showcasing eco-friendly toys and organic snacks.
To conclude, it is clear that not all advertisements which target children are bad. However, the increasing number of adverts which mislead children and are proven harmful to them cannot be encouraged.