You should spend about 40 minutes on this task.

More and more media coverage is on famous people who come from ordinary background.

What is the reason behind this interest?

Do you think it is a positive or negative development?

REPORTED ON 12 FEBRUARY, 2022:  GENERAL TRAINING, PEN AND PAPER TEST

Of late, many popular media are seen focusing on successful personalities who have come up from ordinary socio-economic backgrounds. The primary reason why media does this is to exploit the interest and curiosity of its customers, and it hardly evokes any negative impact in the society.

 Turning to the reasons why such a focus is given by the media, the fundamental one is to seek more public coverage. To be precise, modern media have a well-developed research wing, and they understand the pulse of their readers, listeners or viewers. Through numerous researches and past experiences, they know how to make their customers more curious and interested in their materials and programmes. They know more people are interested in unusual success stories of individuals, which are really positive than those who are interested in established personalities, who have a strong background. In order to exploit this curiosity and interest, media do focus on famous people from ordinary background, and thereby hike their ratings.

 Even though some critics say there are more significant areas of social interests, most people believe that there is nothing wrong in publicising the success stories of such people.  It is generally assumed that these articles or programmes can become an inspiration to work harder for those who believe that success is meant only for those who have a strong economic and social background. It also helps the young people to understand the value of dedication, perseverance and hard-work.  The fact is that even the critics cannot say that there is something wrong in this.

 To conclude, it is clear that the main reason why media give more attention to those who reaped success from a less privileged situation is that it can gain more customers, but the effect of such action is definitely positive.