You should spend about 40 minutes on this task.
Write about the following topic.
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
You should write at least 250 words.
Advertising, as a powerful tool of today’s marketing world, is mostly controversial in nature. When some argue it persuades unwanted purchase, others feel it is inevitable for consumers to experience the newer trends, which enhance people’s lives. Both arguments are significant in nature, and hence a detailed discussion is needed before framing a logical conclusion.
To begin, those who have the former view feel that adverts are often manipulated by the marketing companies to enhance their sales. To be clear, most companies today are profit-motive, and they try to beat their competitors in reaching their potential customers. For this, they might use unusual strategies, which they often call ’innovative’. On top of that, they make popular public figures as their brand ambassadors. Thus they make sure the product has more sales even it has less worth. Customers, on the other hand, feel that they are going to make a best buy, after seeing these adverts, and are often seen deceived.
However, others feel that the world would have been a totally different one if no advertisements were there. They believe it has become a part and parcel of our day to day life, as people heavily rely on it for their regular shopping. Entrepreneurs can introduce a new product to the public well ahead of its launch, which may give the provision to the potential customers a basic idea of the product. On the other hand, customers search for such adverts as they are keen in enhancing their standard of living by making its purchase. As it reaches a wide range of people within a short span of time, adverts are seen even more valued, both by the companies and by the customers.
In conclusion, I agree that advertisements are inevitable in the market to improve the lives of modern man. However, I can hardly say it does only good to the customers.