You should spend about 40 minutes on this task.
There are different methods businesses use to increase their sales.
What are the different ways companies use to increase sales?
Which one is the most effective?
REPORTED ON 28 JANUARY, 2022 CBT IELTS
Modern marketing strategies have to be innovative as companies struggle to survive in a ‘cut-throat atmosphere’. Of the different methods business firms adopt to increase sales, such as advertisements and quality enhancement, having a unique product or service appears to be the best.
Of the numerous ways, most companies prefer to opt for aggressive advertisements, as they find it one of the trending strategies in the modern market. Many researches underline the significance of advertising not only to launch a product, but also to boost the sales of a product in dull times. Another way which they adopt is announcing promotional offers and discounts. For example, offers like ‘buy one get one free’ are very common in modern market, and of course customers look for these promotions.
In addition to the aforementioned methods, some companies concentrate on their quality of the product or service combined with a superior customer service. This method is seen acting slowly, but it does have long-lasting effects, and this is how many brands are created.
However, I believe the best adoptable way to gain more customers is to introduce a product or service, which has unique features. For example, the exceptional taste of KFC makes it superior among its competitors, and makes it enjoy the monopoly in the field. Even if it advertises less or rarely gives promotional offers, the rate of customers who buys it would hike constantly.
To conclude, although various successful methods are adopted by businesses to increase their sales, the best way to do it is to have innovations in providing customers with unique features.